D.Bali Infrastructure & Developers Ltd.

A New Brand Identity For D.Bali was created keeping in mind the brand’s ethics and personality.Since the business is over –all related to land,water,air and energy-we identified that these are also amongst the 5 elements on which the world is created,surrounded by the 5 th- sky. These 5 elements are connected to the brands personality and core values,and they did fit perfectly in there.We made apalate-reflecting the sky,which also stands for ambition-and was the base where all our other elements rest.The oher 4 elements-Earth,Water ,Fire,Air-which stands for Stability,Emotion,Desire,Thought respectively-were represented with a circle,which in itself represents infinity.These 4 circles were rested on the palate,which reflects ambition ,and the foundation on which brand was initiated.Next came choosing the font,which again was kept bold and simple to compliment the brands personality.Keeping adouble colour scheme ensured a proper pronounciation of the brand.Combining the above gave us the Logo for the brand,which in itself is its identity,defined by our Byeline,which was chosen keeping in mind the place from where Business was started and the Brand’s ethics.