The history of Choice Group spans half a century of entrepreneurial excellence dating back from modest beginnings in the early fifties to its present day stature as a highly reputed business house in the South Indian state of Kerala. The multi-activity profile of the Group is serviced by over thousand employees deriving their strength from the vision.Each business is managed independently by a young and dedicated team of professionals and the continuing success of the Group is attributable to its spirit of innovation and commitment to excellence. In each of its chosen fields of activity, the Group enjoys an enviable position; in many of them, it is the leader and innovator; in all of them, the same standards of professionalism and excellence prevail.
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